Fiat Introduces Console-based Espresso Maker

by Stern Dixon, director of marketing

The new Fiat 500L is drawing a lot of attention for its built-in espresso machine. One comedian joked this weekend that the coffeemaker would be a real distraction to drivers trying to put on makeup and text at the same time. So far the machine is available only in Italy; and it actually only works when the car is stopped. We’re not sure Americans will go for the 500L or for the espresso option either. The car is tiny – kind of a cross between a Smart and a Mini Cooper; and has a less-than-stellar reputation for reliability and road-worthiness. We’re also guessing that the espresso maker takes up highly regarded cupholder space since it’s positioned in the console between the driver and passenger seats.

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