Local Resident Puts 'Focus' on Distracted Driving to Win Social Media Contest

According to the National Highway Traffic Safety Administration, in 2010 alone, distracted driving accidents killed more than 3,000 people and injured nearly 416,000 others. Crumley Roberts, a North Carolina law firm that helps victims of serious auto accidents, wants to put an end to distracted driving and is committed to promoting safe driving to help reduce these troubling statistics. The firm recently conducted a social media-based Safe Driving Billboard Contest for residents of North Carolina. Graphic design and art professionals, high school art students, and even children as young as age seven submitted creative ideas and entries with the same bottom line message: safe driving matters.

“We are very impressed and extremely proud of all of the safe driving entries we received over the course of the contest,” said Chris Roberts, Crumley Roberts’ president. “We see firsthand the effects of distracted driving, and we wanted to use this contest to connect with the community and utilize social media to promote awareness for safe driving. We are very happy with the way it turned out.”

Last week, Crumley Roberts’ representatives met with the contest’s winner, Brandy Mills, and presented her with a $500 gift card. Mills, an Indian Trail native, will also have her winning safe driving design, “Focus,” featured on billboards in the Midland and Triad areas through the holiday season, a crucial period of safe driving awareness.

“I have always had a passion for creative ideas, and naturally, my curiosity about this unique contest got the best of me,” said Mills. “I wanted to think of something creative that could be used for a great cause and that could represent the Crumley Roberts brand. I am so grateful for Crumley Roberts and for giving me the opportunity to participate in this contest. ”

The key message Mills portrayed through her billboard art was to focus on the road and on being a safe driver. “I wanted to keep the message simple but clear,” she said. “Sometimes we get so distracted while driving because we see it as an interim time between the lists of things we need to do. We all need a reminder that focusing on the road is the top priority for our safety.”

Entrants uploaded their safe driving designs through the Crumley Roberts Facebook page between Sept. 15 and Oct. 15. A team of local graphic designers and creative professionals judged the initial entries and then narrowed the selection to six finalists. Finalists were chosen on the basis of a clear, simple message that would be easy to grasp by highway drivers, as well as an idea that would be easy to replicate on a billboard. Then, the firm’s Facebook fans selected the winning design.

Throughout the contest, the Crumley Roberts’ Marketing team traveled to various elementary schools and high schools in the greater Charlotte area to conduct meet-and-greets with several students who were recognized as finalists in the contest and thank them for their creativity, enthusiasm, and participation.

To stay informed of safe driving initiatives, community relations events, scholarships, and social media contests through Crumley Roberts, visit the firm’s Facebook page at www.Facebook.com/CrumleyRoberts.

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