Kimberly Sanders Roberts Photo

Kimberly Sanders Roberts

Executive Vice President, Chief Marketing Officer
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Bio

“As one person, I have an ability to change a few things as I travel through this life. But, as one person, I am somewhat limited. If I can inspire others to join me on the journey– together, as a larger group, we can change the world. The truth is that we are healthier, happier, stronger and simply better when we are moving forward together.” -Kimberly Sanders Roberts

In 1984 when Madonna told Dick Clark on American Bandstand that she wanted to “Rule the World,” a young fan named Kimberly Sanders had dreams to “Change the World.” Growing up in Richmond County, North Carolina, Kim learned the importance of faith, family, friendship, and of the power of community. She also learned the importance of speaking out about the things that matter in life and the importance of standing up for those who can’t always stand for themselves. These are the values that Kim carried with her through the years that followed as she worked as a Healthcare Consultant and Patient Advocate, worked as a Stay At Home Mom, chaired numerous Community Outreach and Fundraising Projects for her sons’ schools, served on numerous Boards of Trustee in the community and helped build the law firm and force for advocacy in this world that Crumley Roberts is today. In all seasons of her life, Kim’s passion for taking care of those she loves and for leaving this world a happier, healthier, and better place than she found it, has truly shown through.

Kim serves as the Chief Marketing Officer at Crumley Roberts and, in that role, is responsible for the organization’s three Marketing Verticals – Crumley Roberts Creative Services, Crumley Roberts Digital Marketing, and The Roberts Center for Leadership, Education, Advancement and Development. Kim serves as the Executive Producer of all production released by Crumley Roberts and is responsible for setting the strategic vision of the Crumley Roberts Marketing Department and for creating Crumley Roberts Creative Campaigns. She is loyal to the Crumley Roberts Brand as a fierce advocate for staying true to our Brand Promise to Stand Up For You and is a staunch advocate for our core values to Care Like Family, Listen To Learn, and Do What’s Right. She remains a strong supporter of our clients and also of our employees, who she considers to be the heart of the Crumley Roberts Brand.

In 2013, Kim created Crumley Roberts Employee Wellness along with Registered Nurse, Beverly Sanders – an employee program established to enhance the physical, mental, spiritual, social, occupational and environmental well-being of all Crumley Roberts employees. One year later, in 2014, Kim created The Roberts Center for Leadership, Education, Advancement, and Development along with her husband, Chris Roberts. The Roberts Center is home to two foundations – The Crumley Roberts Family Foundation and the Little Red Jumpsuit Foundation for Women. Both of these foundations provide scholarship assistance to people of all ages who wish to continue their education. Kim is the President and Chief Executive Officer of KSR Productions, LLC, and of The Little Red Jumpsuit Tour and Foundation for Women. She is also responsible for the design and décor in each Crumley Roberts office. In 2019, Kim was honored with a Philanthropy Award for the creation of these programs and for her continued work in the community.

Kim considers her faith, her family, and her friends to be her greatest blessings and thanks God each day for them all. She has been married to her husband, Chris, for over 25 years. They have two sons, Matthew and Eli. Kim also enjoys spending time with her mother, Beverly, and misses her father, Leonard, every day. To date, Kim continues her quest to “Change the World.” We all wait in anticipation to see what happens next…

Education

  • Lenoir-Rhyne University, B.A. in Political Science with Honors
    • Minor in English
    • Published Honors Thesis "Money’s Role in the Presidential Campaign”
    • Proud member of Kappa Delta Sorority

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